Packaging, logo, point-of-sale, technical and marketing collateral
I'm proud of the brand stewardship I displayed while working at Bosch, but in a heavily guide-lined corporate design environment, private labeled products are some of the rare opportunities to take full creative ownership of a product from start to finish. The PerfectView Wiper Blades program was an incredible experience as I designed the logo (with many rounds of revisions including a name change just when we thought it was ready to launch), the packaging, POP, marketing materials (brochures, sales sheets, part number catalogs, banner stand) ... all the way down to the technical line art illustrations in the installation instructions, and the replacement date reminder window cling.
