Art direction, copywriting, email building, testing, deployment and analysis
Communicating to customers and prospects by email remains an important part of the marketing mix for many companies. As such, I have had the opportunity to design, A/B test, and deliver my fair share of email in the past 10 years of my career. I've utilized tools such as Exact Target, Mail Chimp, Campaigner, Litmus, and Adobe Dreamweaver, for the design and coding of email pieces. I've also been involved with list management, uploading and maintenance, and analyzing the results after a campaign has been sent. Two of the campaigns below are examples of newsletter style emails, meant to provide information, show expertise, and promote services, to past and future customers at various stages in their planning process. While the third example was a campaign with a short and sweet call to action, aimed at Evo's vendor partners, to take a survey on our performance.
