Large format graphics extending to other brand executions
Competing in the ultra-competitive outdoor power equipment market, Yardmax knew they needed to make a splash with their trade show program. With their bright orange primary brand color, compelling imagery and slick industrial product design, designing the graphics was an absolute pleasure. Keeping in mind that the physical products would be in the booth, I utilized desaturated application images and spot orange to enhance the rugged imagery.
In testament to the success of the project, Yardmax took the look and feel I developed for this display and utilized the visual techniques in other marketing channels such as their website.
Exhibit design by Maria Villamar. Show photos by Exposures, LTD. with editing by me.
Another option I provided, and ultimately the way the client went, was to use studio shots of the product, at various dynamic angles, on the outside of the towers. The inside of the towers showed lifestyle / action shots of the products in use.
